Refurbished Rebellion
CAMPAIGN
Refurbished Rebellion - musicMagpie's record-breaking Black Friday 2023 campaign.
The concept was to position ourselves as the 'rebellious' choice for Black Friday - encouraging people to buy sustainable refurbished tech when everyone is buying new.
Our team developed a bold, fun, rebellious creative concept, taking inspiration from protest artwork. We introduced striking typography and animated stickers to highlight key messages, product USPs, and Black Friday offers.
This was musicMagpie's most successful Black Friday campaign to date, raising EBITDA by 15.4%.
